Wed, 08 Dec 2021

7 Most Important Instagram Statistics 2021

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19 Oct 2021, 00:24 GMT+10

Instagram has constantly been evolving and changing to meet the needs of your target audience. For companies to stand out on Instagram, they need to keep an eye on how usage patterns are changing and what they mean to their marketing campaigns. Instagram Statistics can provide useful insight into your social media strategy.

For example, knowing that 88% of Instagram users are outside the US means you can create your posts to appeal to a more global audience. Social media managers can successfully promote new products in feeds and stories by understanding that 81% of people use Instagram to search for products and services.

Check out some Instagram statistics for 2021.

1. 69% OF MARKETERS PLAN TO SPEND ON INSTAGRAM INFLUENCER MARKETING

Influence marketing has always been a popular strategy for Instagram fans. Nearly three-quarters of marketers on Instagram are planning to upgrade their influencer investments in the future.

If you're not already investing in influencer strategies, now may be the time to get started. Influencers provide an excellent opportunity for companies to connect with their customers on a more emotional level. Instagram's marketing stats constantly show that working with influencers generates more engagement and better opportunities for brand reach.

Take your time to find the influencer that will have the biggest impact on your audience and Instagram followers. The right influencer will be relevant to your brand and able to reach the type of customer most important to your company. Avoid any influencer who appears to have limited involvement.

2. BIGGER BRANDS POST MORE VIDEO STORIES

Stories are among the most popular features Instagram has to offer. Through IG Stories, business leaders can share insights about their company, create a human personality for a brand, and much more. The great advantage of Stories is that they can include a variety of media.

You will need to think about experimenting with Instagram posts more as your business grows. Video can be a great way to show your professional attitude in your industry and provide more information about your products.

3. ENGAGEMENT WITH INSTAGRAM INCREASES WITH EVERY HASHTAG (UNTIL THE 11TH)

There are few things more important to Instagram than a good hashtag strategy.

More than a way to connect with followers, Instagram hashtags increase your visibility on the platform. These solutions also make it much easier to appear on Instagram's explorer page so you can attract new customers.

Instagram statistics indicate that engagement on posts with hashtags continues to increase up to the magic number of 11 hashtags. Once you reach 11 hashtags, there is a risk that your content will look a bit spammy.

To get the correct results from your hashtags, you will need to ensure you have the right type as well as the correct number. Try out trending hashtags, brand terms, and location-based tags whenever you can.

4. 50% OF USERS ARE MORE INTERESTED IN A BRAND WHEN THEY SEE AN AD FOR IT ON INSTAGRAM

Most of the time, Instagram users browse the channel looking for information and entertainment. However, there is also a wide selection of Instagram fans who use the channel as inspiration for the products they should buy.

About 50% of Instagram users say they are more interested in a company when they see an ad for it on Instagram. If you can bring paid ads to your campaign, you can improve your chances of connecting with customers on a deeper level.

For companies to stand out on Instagram, they need to keep an eye on how usage patterns are changing and what they mean to their marketing campaigns . Instagram's latest stats can provide useful insight into your social media strategy.

5. 70% OF USERS DISCOVER PRODUCTS ON INSTAGRAM

Customers are increasingly using Instagram to track the type of products they want to buy. In addition to its aesthetically pleasing structure, Instagram is a fantastic platform that motivates customers to spend money.. Statistics from Instagram Shopping reveal that 70% of customers visit Instagram to find something new to buy.

While your Instagram strategy shouldn't be constantly posting product photos and nothing else, it's important to spread the word about what you have to offer. Combine fun human posts that show your personality with lots of photos that show your products in action.

If you can collect and distribute user-generated content from other people who use your products, that's even better as it will act as a powerful source of social proof. You can even show a selection of the best-selling products in your Instagram stories.

6. 90% OF PEOPLE ON INSTAGRAM FOLLOW A COMPANY

The key to convincing people that they should follow your brand is providing the kind of content customers can fall in love with. See what your competitors are already doing on the platform and ask yourself if you can do something similar - but with your own touch.

Consider Instagram Insights too. This will show you which types of posts get the most attention from your target audience and where you should focus your content. Instagram Insights can provide useful information about the type of people who follow your brand, which makes content creation much easier.

7. 36% OF INSTAGRAM USERS SAY THEY ARE MORE LIKELY TO BUY FROM A BRAND THAT STANDS OUT

Current Instagram statistics reveal that consumers want to interact with brands that have a human element. Demonstrating your values ​​through Instagram and taking a stand on critical topics will help you build rapport with your customers.

With 36% of Instagram users saying they are more likely to buy from companies that have a political position, this is not the time to fade into the background with difficult topics. The importance of positioning yourself will likely increase as more young people appear on the platform.

Keep in mind that about 55% of users also say they would boycott a brand if they defended a public issue they didn't believe. Not knowing what's most important to your customers can mean you support the wrong things.

LEARNING FROM INSTAGRAM STATISTICS

Today's social media marketers can benefit from Instagram statistics. The right information can guide you on the right path to your social media strategy and help you get the most out of your campaigns.

Keep up to date with Instagram Statistics and use the above information as a strategy to guide your next marketing efforts. Don't forget to pay attention to the stats you collect from your own Instagram insights.

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