Crystal Palace Football Club announced today that they had reached a sponsorship agreement with W88, a leading worldwide online gaming business. W88 will be the club's shirt sponsor beginning in the 2020/21 season.
The W88 logo will be featured prominently on the front of the club's Premier League home, away, and third shirts manufactured by PUMA. W88 is a rapidly expanding brand in the gaming business with a strong presence in Asia. W88Mobi Sports Partners is an exclusive corporate equity platform for the sports sector and franchise owners.
W88 is now a part of an elite group of global companies collaborating with the club on an increasing program of innovative commercial ties; additional partnership announcements are scheduled to take place in the following weeks.
Crystal Palace Football Club Chairman Steve Parish stated: "We are excited to have W88 join us as a Principal Partner and shirt sponsor for the next season of 2020/21. Our worldwide audience continues to expand even as the team prepares to begin a record eighth consecutive season in the Premier League. This league receives the most incredible viewership throughout the world.
"We are eager to collaborate with W88 as we both have the desire to broaden our reach internationally,"
The W88 Business Development Manager, Hilly Ehrlich, made the following statement:
"We are delighted to be collaborating with Crystal Palace, a club with a distinguished heritage spanning more than one hundred years in south London.
"In addition to working closely with the club's administration and players, we are excited and looking forward to connecting with Palace supporters in England and worldwide to have a successful collaboration. This engagement will take place both in England and around the world. W88 is a brand that is recognized all over the world and stands for honesty, reliability, and superior performance."
Crystal Palace Football Club is dedicated to urging its fans to gamble responsibly. In 2018, the club became the first Premier League to partner with the non-profit organization GambleAware. Together, the two groups will make ads and other promotional materials at Selhurst Park to spread the word about the dangers of gambling.
August is the month that will see the debut of the new Crystal Palace 2020/21 kit, which will also mark the beginning of pre-ordering for the gear.